This week I have a word that is used by all of us in varied contexts, tongues and tones. We have used it to reason our way through situations, and we have made it the cause or the consequence based on our requirements. That makes it a term worth discussing and talking about.
-the surroundings in which you live/work, and the way it impacts and influences your being-
Oh I know, it is a rather subjective term that has a volatile definition, changing composition from time to time, people to people, setting to setting…
But bare with me a moment longer… then, well!
You can judge this choice of word all you want.
So here is what I picked up from a book on Marketing Management. It says that all products have two concentric tiers of fundamental factors that form its market. The first circle has the Micro Environment while the next is the Macro Environment.
And VOILA! That was enough to have my wandering mind day-dreaming again.
Following the same theme, I realised that as humans we too have a Micro and Macro Environment that effects us as individuals and as members of the society and the world at large.
Our Micro Environment is made up of factors immediately surrounding us- family, friends, religion, culture, school/ university/ work place.
The Macro Environment is made up of factors bigger that us and our vicinity- economy, politics, technology, world climate.
Based on this logic and the definition of the word ‘environment’, everything and anything that happens around me and around the world can have a direct or indirect impact on me, as an individual.
And just like that the world has become a small place. Encompassed within the two concentric circles of my own environment!